Universal Analytics (UA) is going away, and will be reaplaced with Google Analytics 4 (GA4) beginning July 1, 2023. If you already have a UA tracking code, a new GA4 property should have been automatically created for you. If your website is currently integrated with Google Analytics, you will have a UA tracking code.
To make the switch to GA4, you will need the measurement ID from the new GA4 property. The steps below explain how to retrieve and integrate it with HillTop. If you do not currently have a UA tracking code, steps are also included for registering and setting up a new GA4 property. If you have any questions or encounter an issue, please contact [email protected].
- Retrieving the Tracking ID (websites with UA)
- Creating a GA4 Property (websites without UA)
- Adding the Measurement ID to HillTop
- Retrieving the Tracking ID (websites with UA)
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1. Log into your Google Analytics dashboard (https://analytics.google.com/) and click the Admin button (gear icon) in the lower left corner.
2. Next, locate the "Property" column and click on the property name to open the "Select Property" dropdown menu. Here, select the GA4 property. For example, "Website Title - GA4."
3. With the GA4 property selected, click on "Data Streams" to open the Data Streams panel. Click on the existing data stream to view the details.
4. Locate the Measurement ID and click the "Copy" icon to the right to copy the ID to your clipboard.
Return to Top - Creating a GA4 Property (websites without UA)
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Creating a Google Analytics Account
Note: If you do not currently have a Google account, one must first be registered. See Create a Google Account for more information.
1. Log into the Google Analytics dashboard and click the Admin button (gear icon) in the lower left corner. In Admin, in the Account column, click Create Account.
2. Provide an account name. Configure the data-sharing settings to control which data you share with Google.
3. Click Next to add the first property to the account.
4. Enter a name for the property, then select the reporting time zone and currency.
5. Click Next. Select your industry category and business size.
6. Click Next. Select how you intend to use Google Analytics.
7. Click Create and accept the Analytics Terms of Service and the Data Processing Amendment. Continue to Add a data stream to start collecting data.
Adding a Data Stream
1. In the "Set up a data stream" panel, select "Web."
2. Enter the URL of your primary website, e.g., "example.gov", and a Stream name.
3. (Optional) Google recommends enabling the "enhanced measurement" features option. This will allow for tracking of downloads and link clicks. The individual enhanced measurement settings can be disabled later, if needed.
4. Click "Create stream."
5. On the "Set up a Google tag" page, select "Install a Google Tag." Select "Install manually" to view the code snippet. Click the Copy icon in the upper right or highlight and Ctrl+C to copy the snippet.
6. Paste the snippet into a text editor, then select and copy the measurement ID (ex. G-123456789).
Return to Top - Adding the Measurement ID to HillTop
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